Interviews - rams foundation

Duy Phong Vu and Markus Orthey interview

“Braun doesn’t need to follow these fast trends”

In our interview with entrepreneur Fabio De’Longhi, it became clear how important it is to him to maintain the Braun culture and tradition. Duy Phong Vu and Markus Orthey, two designers who have long been the shaping present-day version of Braun Household, while also developing it for the future, now share their thoughts.
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Jürgen Werner Braun Interview

“Rams challenged us!”

The achievements of the long-standing Managing Director Jürgen Werner Braun in terms of design in Germany in general and his commitment to the Franz Schneider Brakel company in particular continue to have an impact to this day. Here he talks about how design exhibitions can provide concrete impetus for the economy. And why, for him, Stanley Kubrick anticipated artificial intelligence.
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Jonathan Ive Interview

“He articulated the way it should be”

Numerous international designers have expressed how much Dieter Rams‘ work means to them. But the impact of what Jonathan Ive did through words and actions for the Braun design revival of the Rams era was and is immense and ensures a worldwide response—to this day. Time for an interview with the long-time Apple design chief.
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Fabio De'Longhi Interview

“Design has to be alive”

In 2012, the family-run De’Longhi Group took over the Braun Household division. In our interview, Fabio De’Longhi talks about how he sees Dieter Rams‘ legacy and what he expects from the future in terms of design, production methods and management strategies.
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Jasper Morrison Interview

“Some Designers have a complete Vision of the Future”

Similar to Dieter Rams, one of Jasper Morrison’s grandfathers played a crucial role in his development as a designer. Here the British designer talks about his early, experimental years as a student in Berlin in the 1980s. And about how he classifies today’s phenomena such as retro design and AI.
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Gerrit Terstiege in an Interview with Lord Norman Foster

“His Appeal is truely universal”

Lord Norman Foster on Dieter Rams: “His work is in many ways quite witty. The touches of colour, the changes of contrast. It’s wonderfully optimistic. There’s a lightness of touch. There’s an elegance.” Further assessments by Foster on architecture and design as well as on the history and future of both disciplines: here as a video and in text form.
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Hans Ulrich Obrist in an interview with Dieter Rams

“Epiphanies happen only occasionally”

Through his sleek and intentional work that has inspired generations of designers, the German living legend developed ten principles of good design, a set of guidelines that provides a blueprint of ethics, longevity and beauty. Interview by Hans Ulrich Obrist.
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Naoto Fukasawa

“Simplicity does not mean just making a box, but to create a harmony”

The Japanese designer Naoto Fukasawa has a long relationship with Dieter Rams and his work. As a student in the 1980s, he was first confronted with Braun products: as examples of good design. Here, Fukasawa talks about subtle details and shades of gray — as well as his special, personal connection to Dieter Rams.
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